FOOD TRUCK OWNER'SPLAYBOOK ACADEMYTalk to Jerome
REAL EXPERIENCE. PRACTICAL SYSTEMS.

Stop Guessing.
Start Running Your
Food Truck
Like a Business.

Practical business education for the people building a living on wheels. Learn from more than 20 years in the concession business and eight years in restaurant management.

Start with the playbook See what you'll learn
For food trucks, concession trailers, caterers & mobile food businesses.
EXPERIENCE THAT TRAVELSGuidance grounded in food-service operations.
20+years in concessions
8years in restaurant management
FOOD-SERVICE OPS
THE BUSINESS BEHIND THE MENU

Good food gets them to the window.
Good systems keep you in business.

A mobile food business moves fast. Clear routines can help you make better calls when the line is long, the crew is new, and the numbers need to add up.

01
CASH CONTROLS

Protect the register

Build dependable habits for cash handling, drops, and end-of-shift reconciliation.

02
PEOPLE & STAFFING

Build a ready crew

Make hiring, training, evaluation, and event scheduling more repeatable.

03
EVENT OPERATIONS

Make each event count

Plan labor and menu selling with the realities of a busy service window in mind.

A STRONGER START
PLANNED FIRST RELEASE

Your first shift
starts before service.

The Food Truck Owner's Playbook is the planned first digital book in a practical series for mobile food operators. For aspiring and established operators, it is designed as a clearer starting point for decisions about staffing, cash, events, and sales.

PLANNED FIRST-BOOK PRICE$9.99Release details to come
Ask about the first release

Checkout will open when the final book is ready.

THE PLAYBOOK SERIES

Useful lessons for
the whole operation.

The Academy's planned curriculum centers on the real work of running a mobile food business: people, money, menus, and the events that bring it all together.

Ask about the Academy
PLANNED DIGITAL BOOKS01—06
  1. 01The Food Truck Owner's PlaybookFIRST
  2. 02The Game-Ready Workforce
  3. 03Protect the Register
  4. 04Festival Profits & Labor Control
  5. 05Sell the Experience
  6. 06From Festival Window to Catering Contract

Training, checklists, business tools, and guidance are planned to complement the books.

BEYOND THE PAGEDESIGNED FOR REAL SERVICE
✳

Learn it.
Put it to work.

  • Structured training and short video lessons
  • Downloadable checklists, logs, and worksheets
  • Interactive calculators for events, labor, and food cost
  • Workshops, seminars, and individual coaching
PLANNED RESOURCESMADE FOR THE DAY-TO-DAY, NOT JUST THE BIG IDEA
EXPERIENCE FROM THE FIELD

A playbook shaped
by doing the work.

Founder Jerome Mallett brings more than 20 years in the concession business and eight years in restaurant management. His experience includes recruiting and training teams, scheduling service, managing cash and labor, developing menus, descriptive selling, and catering.

The goal is simple: give mobile food entrepreneurs practical guidance they can put to work in their own operation.

Get in touch
FOUNDERJerome
MallettCONCESSIONS
& RESTAURANT OPS
START A CONVERSATION

Every strong operation
starts with a question.

Tell us what you're building, where operations get complicated, or what you'd like to learn next.

Email the Academy Serving mobile food businesses across the United States.